Senior Marketing & Strategy Manager
B
beglaubigtLegal Tech, SaaS
GermanyFull-TimeSenior
Salary not disclosed
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Job Details
- Languages
- German and English
- Required Skills
- Google AnalyticsSEOHubSpot
Requirements
- Proven track record of driving growth experiments in a startup or scale-up setting.
- Hands-on experience in performance marketing and growth across multiple channels (Google Ads, SEO, LinkedIn).
- Strong analytical skills with proficiency in GA4, GTM, or similar tracking tools.
- Fluency in both German and English.
- Proficiency in automation tools such as Make or Zapier.
- Experience with lead-generation platforms.
- Experience with CRM systems (HubSpot) preferred.
- Prior experience building or mentoring small teams is a plus.
- Background in Legal, FinTech, or SaaS industries is a plus.
Responsibilities
- Scale paid ad campaigns on Meta and LinkedIn with 6-figure budgets focusing on conversions and ROAS.
- Optimize landing pages, funnels, and HubSpot workflows through continuous A/B testing.
- Identify and optimize high-performing paid marketing channels including Meta, LinkedIn, Google Ads, and TikTok.
- Build and own tracking, attribution, and reporting systems using GA4, GTM, and HubSpot.
- Implement and scale CRM workflows, automation, and email sequences.
- Analyze and resolve conversion bottlenecks to improve lead-to-revenue performance.
- Build and lead a small performance marketing team.
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