Senior Data Architect (Banking)
New
S
SSC HR SolutionsBanking
Cairo, Cairo Governorate, EgyptFull-TimeSenior
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Required Skills
- SQLData AnalysisCRM
Requirements
- Proven experience as a Data Architect, Customer Data Architect, Marketing Analytics Lead, or similar senior role within the banking sector.
- Banking experience is mandatory.
- Strong experience in customer analytics, customer segmentation, campaign analytics, or customer value management.
- Hands-on experience designing and measuring customer campaigns.
- Strong understanding of banking commercial drivers, customer lifecycle, product relationships, and customer value.
- Strong SQL skills for customer data analysis, segmentation, and campaign targeting.
- Proven experience owning customer use cases end to end, from business definition through activation and measurement.
- Experience with use cases such as churn, retention, dormancy, win-back, upsell, cross-sell, product migration, and customer reactivation.
- Experience building and using customer segments within a real customer data, CRM, or campaign environment.
- Experience with customer data platforms, CRM platforms, or campaign management platforms.
- Ability to work closely with engineering and data teams to define attributes, business rules, segment logic, and data requirements.
Responsibilities
- Own the customer data use case library and define the commercial purpose of each use case.
- Translate business objectives into customer attributes, segments, and actionable data requirements.
- Design and define customer segmentation strategies for targeted campaigns and customer lifecycle management.
- Own use cases end to end, including churn, retention, dormancy, win-back, upsell, tariff migration, and device upgrade.
- Design campaign targeting criteria and ensure segments are practical and commercially actionable.
- Work with customer data and campaign management platforms to build and activate segments.
- Define measurement frameworks for campaign performance, customer response, and incremental impact.
- Design control groups and measurement approaches to evaluate campaign incrementality.
View Full Description & ApplyYou'll be redirected to the employer's site
