Sr. Director, Brand and Integrated Marketing
New
H
HintCPG, Consumer Goods
United StatesFull-TimeDirector
SalaryBase salary of $175,000-200,000.
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Job Details
- Experience
- 10+ years
- Required Skills
- Cross-functional Team Leadership
Requirements
- 10+ years of experience in brand, consumer, or integrated marketing.
- Background in CPG, beverage, food, lifestyle, or retail preferred.
- Strategic thinker capable of connecting consumer insights to a growth agenda.
- Proven experience leading end-to-end integrated campaigns.
- Demonstrated experience partnering with Sales, Commercial, and Innovation teams.
- Exceptional creative instincts and experience briefing creative teams.
- Experience managing social media, influencer, and experiential marketing channels.
- Strong leadership skills with a track record of developing high-performing teams.
- Ability to operate independently in a fast-paced environment.
- Excellent written, verbal, and presentation communication skills.
Responsibilities
- Lead annual brand planning and translate business priorities and consumer insights into a focused growth roadmap.
- Partner with Sales and Commercial teams to align brand strategy with marketplace opportunities and go-to-market plans.
- Collaborate with Innovation teams to shape the strategy for new products and drive incremental brand growth.
- Own integrated brand and product campaigns, from brief development to execution and launch.
- Partner with internal Creative teams and agencies to ensure work is strategically sharp and brand-consistent.
- Develop and execute strategies for social, creators, influencers, partnerships, and experiential marketing.
- Define and measure success across brand health, consumer engagement, and commercial performance.
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