- Define and own the global promotional strategy, ensuring alignment with brand goals and patient needs.
- Manage budget, agency of record, and key agency partnerships to deliver commercial resources.
- Develop promotional materials across digital, field-based, congress, and non-personal channels.
- Create the commercial launch Plan of Action (POA) and provide guidance to field sales teams.
- Collaborate with Medical Affairs, Market Access, and HEOR to ensure compliant and aligned messaging.
- Lead promotional readiness for product launches and oversee lifecycle management strategies.
- Establish and manage efficient Promotional Review Committee (PRC) processes.
- Build, develop, and mentor a high-performing marketing promotions team.