Paid Media & Digital Marketing Specialist
D
D2BDigital Marketing
Manila, Metro Manila, Philippines, New Zealand TimezoneFull-TimeMiddle
SalaryUp to ₱115,000 PHP/month
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Job Details
- Experience
- 5+ years
- Required Skills
- Microsoft ExcelSEOGoogle Sheets
Requirements
- 5+ years of hands-on experience managing Google Ads campaigns.
- Proven experience managing monthly media spends of $10K–$250K+.
- Strong understanding of advertising policies for restricted healthcare/therapeutic categories.
- Experience managing campaigns targeting Australia, US, and/or New Zealand markets.
- Advanced knowledge of Google Ads campaign types, including Search, Performance Max, Display, YouTube/Video, and Demand Gen.
- Hands-on experience with Meta Ads across Facebook and Instagram.
- Strong analytical skills with experience using GA4, Looker Studio, and Excel/Google Sheets.
- Excellent attention to detail, particularly around campaign compliance and budget management.
Responsibilities
- Plan, build, launch, manage, and optimise Google Ads campaigns including Search, Performance Max, Display, YouTube, and Demand Gen.
- Manage and optimise Meta Ads campaigns across Facebook and Instagram.
- Manage and allocate monthly advertising budgets ranging from $10K–$250K+ across multiple accounts and markets.
- Develop bidding strategies, audience segmentation, ad copy testing, and landing page recommendations.
- Monitor campaign performance to improve conversions and ROI, preparing actionable reports for stakeholders.
- Apply SEO knowledge to support visibility and contribute to Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) strategies.
- Ensure campaigns comply with advertising policies, specifically for healthcare and therapeutic categories.
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