Digital Content Producer
A
American Red CrossNonprofit
United StatesFull-TimeMiddle
Salary85,000 - 95,000 USD per year
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Job Details
- Experience
- 4-6 years
- Required Skills
- SEODigital MarketingA/B testing
Requirements
- Bachelor's degree in Communications, Journalism, English, Marketing, or related field.
- 4-6 years of professional experience writing digital content across multiple channels.
- Demonstrated experience developing direct-response marketing content.
- Exceptional writing, editing, and proofreading skills.
- Portfolio of writing samples required.
- Working knowledge of SEO best practices and experience writing search-optimized content.
- Familiarity with emerging content optimization approaches (AEO/GEO).
- Ability to interpret campaign performance metrics and audience insights.
- Excellent organizational and project management skills.
- Experience working across marketing, product, UX, analytics, and SEO teams.
Responsibilities
- Create compelling, donor-focused copy for direct-response digital marketing channels.
- Write and edit customer-facing content for RedCrossBlood.org, the Blood Donor App, and other digital platforms.
- Develop messaging for product launches, app updates, and digital platform initiatives.
- Partner with digital marketers and analytics teams to apply performance insights and improve engagement.
- Collaborate with the SEO Manager to identify keyword opportunities and content gaps.
- Manage content across enterprise content management systems and maintain governance documentation.
- Serve as lead editor for the Digital Review Inbox, providing feedback and ensuring brand consistency.
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