Product Marketing Lead
New
C
CanonicalB2B Software
Home based - EMEAFull-TimeLead
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisCross-functional Team LeadershipMarket Research
Requirements
- Strong written and verbal communication in English
- An exceptional academic track record from high school and university
- Proven product marketing experience in B2B software, SaaS, or open source
- A track record of owning positioning and messaging for a product or portfolio
- Evidence of launches you led that changed a business outcome such as adoption, pipeline, or win rate
- The technical curiosity to hold your own with product managers and engineers
- Comfort using data to test a hypothesis, evaluate a campaign, and change your mind
- Ability to influence and align stakeholders across product, sales, and marketing without formal authority
- Excellent storytelling skills applied to technical solutions, for both developer and executive audiences
- Skill at managing complex, cross-functional projects with several dependencies and a fixed date
- Fast adaptation to change and to new technology in marketing
- Proactive, outcome-driven, and confident operating independently at a global scale
Responsibilities
- Own positioning, messaging, and the narrative hierarchy for your product area, and keep it consistent from the website through to the sales deck
- Lead product launches end to end with tiering, timeline, cross-functional plan, assets, and post-launch reporting
- Build and maintain the competitive picture for your area: who we lose to, why, and what we say about it
- Support building the enablement that sales actually uses: battlecards, discovery questions, objection handling, demo narratives
- Run structured customer and community research, including win-loss, to keep the messaging grounded in real language rather than internal assumptions
- Partner with demand generation, content, web, and events to turn positioning into campaigns that move pipeline
- Raise the standard of the craft around you through review, mentoring, and shared frameworks
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