Growth Marketer (DTC E-Commerce)

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PurolabsDTC E-Commerce

Applications welcome from all countries, 9:00 AM – 5:00 PM UK GMT (minimum 4 hours overlap)ContractMiddle

Salary not disclosed

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Job Details

2-3+ years of proven experience in direct response or growth marketing for DTC e-commerce brands
Strong track record of managing and scaling paid social campaigns profitably on Meta Ads
Deep understanding of direct response metrics and unit economics (CAC, LTV, ROAS, MER, CPA, contribution margin)
Hands-on experience reviewing ad accounts and understanding campaign performance
Ability to provide clear feedback to creative teams based on data and performance insights
Proven ability to run structured experiments and iterate based on results
Expert-level proficiency with Meta Ads
Strong analytical skills with advanced Excel/Google Sheets and data visualisation
Experience with conversion tracking and attribution
Familiarity with Shopify and e-commerce analytics
Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
Applications accepted in English only

Plan, execute, and optimise paid social campaigns across Meta to hit ROAS and CAC targets
Develop systematic testing frameworks for audiences, creative angles, and landing pages
Scale winning campaigns while maintaining profitability and healthy unit economics
Own key growth metrics including CAC, LTV, ROAS, MER, CPA, and contribution margin
Build and maintain dashboards to track funnel performance and identify bottlenecks
Run structured A/B tests on landing pages, product pages, and checkout flow
Optimise email flows and post-purchase sequences to increase retention and LTV
Develop quarterly growth roadmaps aligned with revenue and profitability targets
Test and scale new traffic sources including TikTok, YouTube, and emerging platforms

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