Global CRM & Lifecycle Marketing Manager
New
F
FP Markets Group of CompaniesFinancial Services
Malta. Greece. Sofia, Sofia City Province, BulgariaFull-TimeManager
SalaryCompetitive remuneration, regular salary reviews and performance-based incentive schemes
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Job Details
- Languages
- Fluent English
- Required Skills
- SQL
Requirements
- Proven hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud.
- Strong practical experience with Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and SQL.
- Demonstrable experience running WhatsApp as a marketing channel (opt-ins, template approvals, 24-hour service window).
- Experience owning conversion performance with measurable outcomes.
- Solid knowledge of email deliverability, consent, and data-protection requirements across multiple jurisdictions.
- Ability to write automated-message copy and brief creative teams.
- Fluent English (written and spoken).
- Experience with Data Cloud, identity resolution, and Flow is considered an advantage.
- AMPscript proficiency is considered an advantage.
Responsibilities
- Design, build, and optimize automated journeys across all four funnel stages in Salesforce Marketing Cloud.
- Manage audience segmentation, entry, and suppression logic.
- Build, QA, and deploy automated and campaign email communications.
- Manage WhatsApp marketing end-to-end, including opt-ins, template approvals, and sequencing.
- Lead continuous testing across messaging, timing, channels, and offers to improve conversion rates.
- Partner with Analytics to measure performance and report on funnel conversion.
- Embed jurisdictional and regulatory requirements into journey design.
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