Marketing Data Analyst
New
T
ThreeTraderFintech
China. TaiwanFull-TimeMiddle
SalaryCompetitive salary and performance-based bonus
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Job Details
- Experience
- 3–5+ years
- Required Skills
- PythonSQLBusiness IntelligenceMicrosoft Power BITableauLookerR
Requirements
- 3–5+ years of experience in marketing analytics, product analytics or business intelligence.
- Advanced SQL and strong spreadsheet skills.
- Experience with visualisation platforms such as Power BI, Tableau or Looker.
- Experience with GA4, Google Tag Manager and major advertising platforms.
- Understanding of attribution, cohort analysis, funnel analysis and experimental design.
- Ability to work with large, multi-source datasets.
- Strong commercial judgment and communication skills.
- Experience with Python or R is desirable.
- Experience in FX, CFD, fintech, financial services, gaming or another high-volume digital acquisition business is highly desirable.
Responsibilities
- Build and maintain marketing dashboards covering acquisition, activation, retention and revenue.
- Connect and analyse data from advertising platforms, websites, CRM systems, trading systems and internal databases.
- Define consistent reporting standards and data definitions across marketing teams.
- Measure performance by market, channel, campaign, creative, device and customer segment.
- Analyse the funnel from visitor to registration, KYC completion, first-time deposit and active client.
- Develop attribution models and evaluate channel incrementality.
- Monitor CAC, CPA, cost per verified client, cost per FTD, LTV, ROAS and payback period.
- Identify tracking gaps, data-quality issues and abnormal performance patterns.
- Partner with marketing teams to improve budget allocation and campaign efficiency.
- Create customer cohorts and analyse retention, deposit and trading behaviour.
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