Paid Media & Analytics Specialist
New
T
The Language DoctorsDigital Marketing
ColombiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- Minimum 2 years of hands-on experience
- Required Skills
- Data AnalysisGoogle AnalyticsBudget management
Requirements
- Minimum 2 years of proven experience managing digital advertising campaigns.
- Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram).
- Strong working knowledge of Google Tag Manager.
- Proficiency in Google Analytics 4 (GA4).
- Experience setting up and validating conversion events and tracking.
- Ability to manage budgets and optimize toward performance goals.
- Bachelor's degree in Marketing, Advertising, Business, Data Analytics, or related field.
Responsibilities
- Execute, monitor, and optimize Google Ads and Meta Ads campaigns daily.
- Manage campaign structure, targeting, bidding strategies, creatives, and budgets.
- Monitor and analyze key performance indicators, including CPA, ROAS, CTR, CPC, and Conversion Rate.
- Set up and manage conversion tracking, events, and pixels.
- Work with Google Tag Manager (GTM) to implement and troubleshoot tracking.
- Analyze user behavior and performance data using Google Analytics 4 (GA4).
- Identify optimization opportunities and implement improvements autonomously.
- Prepare and deliver weekly performance reports with clear insights and recommendations.
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