Digital Marketing Specialist
R
RYZ LabsDigital Marketing
ArgentinaContractMiddle
Salary not disclosed
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Job Details
- Experience
- 2–3 years
- Required Skills
- Data Analysis
Requirements
- 2–3 years of solid, hands-on experience in digital marketing roles.
- Strong working knowledge of Google Ads, Local Services Ads (LSAs), and Google Business Profiles.
- Proficiency in local SEO strategies.
- Demonstrable experience conducting spreadsheet-level ROAS analysis.
- Prior experience managing marketing agency relationships and KPIs.
- Familiarity with modern AI tools for transcription, call analysis, or workflow automation.
- Highly organized with the ability to operate as an independent single-point-of-contact.
- Strong comfort in cross-referencing complex datasets.
Responsibilities
- Lead monthly meetings and day-to-day management of the primary paid search vendor.
- Audit keyword strategies, bids, and budgets to ensure marketing spend yields clear results.
- Tie advertising spend to booked revenue by building and maintaining performance dashboards.
- Cross-reference lead data with internal job files to identify conversion trends and gaps.
- Leverage AI transcription tools to analyze call quality and improve lead conversion.
- Manage Google Business Profiles across multiple locations including verification and category setup.
- Drive review generation and handle review responses and disputes.
- Maintain and refresh microsite content for each franchise including services and landing pages.
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