Performance Marketing Specialist
S
SprintoCompliance Software
IndiaFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 3–7 years
- Required Skills
- HubSpotCRM
Requirements
- 3–7 years of hands-on experience in paid marketing.
- Deep expertise in LinkedIn Ads, with a clear evolution into owning ABM strategy and execution.
- Proven track record running ABM programs for B2B SaaS (1:many, 1:few, or 1:1).
- Working experience with Meta and Reddit Ads, or strong instincts for platform-native paid social.
- Strong grasp of account selection processes, buying committees, and intent signals.
- Comfortable using HubSpot or a similar CRM for account-level reporting.
- Strong messaging instincts for diverse B2B personas, such as CISOs and founders.
- Ownership mindset with the ability to operate independently.
- Ability to define and own creative briefs, ad copy, and landing page direction.
Responsibilities
- Own the end-to-end ABM motion on LinkedIn, including account selection, audience strategy, and campaign execution.
- Build and refine Ideal Customer Profiles (ICP) and account tiers using firmographic, technographic, and intent signals.
- Plan and execute multi-stage LinkedIn campaigns targeting the full buying committee across the funnel.
- Manage and scale Meta and Reddit ad campaigns, tailoring creatives and messaging for platform-native behavior.
- Partner with Sales and SDR teams to coordinate outreach timing and account hand-offs.
- Set up and track account-level measurements, including engagement scoring, progression, influenced pipeline, and CAC.
- Test new paid social channels and formats while conducting structured experiments to improve account penetration.
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