Sr Acquisition & Onboarding Lead
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World VisionNon-profit Humanitarian
United StatesFull-TimeSenior
Salary96,500 - 137,030 USD per year
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Job Details
- Experience
- Minimum of 8 years
- Required Skills
- Cross-functional Team LeadershipMarketingCRM
Requirements
- Bachelor’s degree in marketing, communications, business, or related field (Master’s degree preferred).
- Minimum of 8 years of progressive experience in marketing, customer lifecycle/onboarding, digital product marketing, journey/CRM, or related roles.
- Demonstrated experience in child sponsorship acquisition channel marketing.
- Proven ability to lead cross-functional initiatives from strategy through execution.
- Demonstrated ability to lead through influence without direct authority.
- Experience building cross-functional alignment.
- Strong communication skills.
- Ability to translate learning into scalable implementation.
- Alignment with World Vision’s Christian mission and values.
Responsibilities
- Define onboarding strategy, segmentation, and success measures.
- Maintain a sequenced roadmap of initiatives to reduce early churn and improve engagement.
- Translate sponsor journey requirements into clear briefs, acceptance criteria, and decision points for partners.
- Lead acquisition enablement by developing messaging frameworks and training materials.
- Partner with internal stakeholders to ensure acquisition and onboarding content is credible and evidence-informed.
- Establish and govern onboarding measurement, including churn metrics and sponsor sentiment.
- Design and execute test-and-learn plans for onboarding improvements.
- Coordinate readiness for onboarding changes, including stakeholder alignment and documentation.
- Maintain playbooks and standards to support repeatable execution and compliance.
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