Director, Social Media
New
J
JobgetherMarketing
United StatesFull-TimeDirector
Salary67,500 - 104,500 USD per year
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Job Details
- Experience
- 4+ years of experience creating social media content
- Required Skills
- Data AnalysisContent creationDigital Marketing
Requirements
- 4+ years of experience creating social media content, with a portfolio or reel demonstrating original work.
- Strong video production and editing skills using tools such as CapCut, Adobe Premiere, or equivalent platforms.
- Deep understanding of social media platforms, content formats, algorithms, and audience engagement strategies.
- Strong awareness of internet culture, emerging trends, and the behaviors of younger digital audiences.
- Proven ability to grow engagement and audience following on at least one social platform.
- Excellent storytelling, copywriting, and creative communication skills.
- Ability to analyze social performance data and translate insights into actionable content decisions.
- Strong organizational skills with the ability to manage multiple projects, deadlines, and publishing schedules.
- Comfortable working both behind and in front of the camera.
Responsibilities
- Create, film, edit, and publish original content across platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging social channels.
- Develop platform-specific content strategies for both static and video formats while maintaining a consistent brand voice.
- Produce short-form video content, including self-shot and on-location footage, optimized for audience engagement.
- Monitor social, cultural, and digital trends to identify relevant opportunities for timely content creation.
- Analyze performance metrics and audience behavior to determine which content strategies should be expanded, adjusted, or retired.
- Partner with social leadership and marketing teams to execute channel strategies and achieve engagement and growth goals.
- Manage content calendars, publishing schedules, captions, and daily community engagement activities.
- Write compelling, platform-native copy that aligns with brand messaging and audience expectations.
- Support production logistics, including coordinating talent, scheduling shoots, organizing footage, and collaborating with creative partners.
- Work with design teams to adapt content across formats and stay current with new tools, platforms, and creative approaches.
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