Direct Response Copywriter

New
C
Argentina. Costa Rica. Uruguay. Panama. ColombiaFull-Time
Salary not disclosed
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Job Details

Requirements

  • Proven experience writing copy that drives sales for DTC brands or apps
  • Strong direct-response marketing background
  • Deep understanding of consumer psychology and conversion principles
  • Experience with Meta Ads, UGC creative, hooks, retention, offers, and positioning
  • Ability to analyze performance data and turn insights into new creative
  • Strong command of AI tools for research, ideation, and scripting
  • Ability to move fast, test often, and thrive in a high-performance environment
  • Excellent time-management and organizational skills

Responsibilities

  • Create daily hooks, angles, concepts, and campaign ideas
  • Write high-converting ad copy and video scripts
  • Develop clear, performance-focused creative briefs
  • Analyze creative performance and iterate on winning concepts
  • Research competitors, trends, offers, and creative opportunities
  • Collaborate with media buyers, creators, and editors to scale winning campaigns
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