Online Marketing Specialist

New
H
HedepyMental Health Tech
GreeceContractMiddle
Salary not disclosed
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Job Details

Languages
Native-level Greek (C2), English (B2)
Experience
3+ years
Required Skills
Data AnalysisSEODigital MarketingGenerative AI

Requirements

  • Native-level proficiency in Greek (C2) with strong copywriting and editing skills.
  • Professional proficiency in English (B2).
  • 3+ years of experience in digital marketing, social media management, or influencer coordination.
  • Proven ability to read performance dashboards and interpret metrics like CTR, CPA, and conversion rate.
  • Track record of independently leading projects from concept to execution.
  • Active and proficient use of AI tools (e.g., ChatGPT, Claude, Gemini) for professional tasks.
  • Basic knowledge of SEO (nice to have).
  • Data literacy around performance channels (nice to have).
  • Basic skills in design tools like Canva, Figma, or CapCut (nice to have).
  • Prior experience in sensitive or regulated industries (nice to have).

Responsibilities

  • Identify and manage partnerships with influencers in the Greek mental health space.
  • Maintain consistent and engaging content across social media channels.
  • Localize marketing assets including ad creatives, landing pages, and email copy for a Greek audience.
  • Optimize SEO headlines and content for local market relevance.
  • Monitor and report on performance metrics such as CTR, CPA, and conversion rates.
  • Develop and communicate strategic insights based on campaign performance data.
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