Creative Design Specialist for Acquisition
T
TrafileaConsumer Tech
Argentina, BrazilFull-TimeMiddle
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Adobe Creative SuiteFigmaGraphic DesignGenerative AI
Requirements
- Background in graphic design, visual communication, or UI/UX
- 2+ years of experience designing for email marketing and retention-driven experiences
- Proficiency in Figma and Adobe Creative Suite
- Hands-on experience building emails within an ESP (e.g., Klaviyo)
- Advanced user of Gen AI models (GPT 2, Nano banana 2, etc)
- Solid understanding of responsive email design and UI/UX principles applied to landing pages and collections
- Ability to work within and maintain design systems and brand guidelines across multiple touchpoints
- Comfortable reading engagement and conversion metrics (open rate, CTR, conversion) to inform design iteration
- Experience in AI-powered design tools and automations to improve speed and scalability
- Strong collaboration skills, with experience partnering with marketing, data, and product teams
- Attention to detail and ability to translate briefs into on-brand, high-performing creative under tight timelines
Responsibilities
- Lead the design and execution of paid media creative (static, video, and UGC-style ads) from concept to delivery across Meta, TikTok, Google, and other acquisition channels
- Create high-performing assets for acquisition initiatives (ad creatives, landing pages, funnels) optimized for click-through and conversion
- Define and improve creative testing frameworks, design guidelines, and workflows that enable rapid iteration and volume for performance marketing
- Collaborate with paid media, data, and product teams to align creative with acquisition KPIs (CTR, hook rate, CPA, ROAS)
- Design conversion-focused landing pages with strong UI/UX principles to maximize new-customer conversion
- Generate innovative creative concepts and angles that improve top-of-funnel performance and lower acquisition costs
- Ensure brand consistency across all acquisition touchpoints while adapting to platform-native formats
- Provide feedback, coaching, and direction to elevate creative output and testing velocity
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