Web Presence Specialist

4-7+ years owning web presences or CRO for a high-growth SaaS or services brand. Expert-level experience in WordPress (Elementor) and Figma. Strong visual design skills are preferred. Hands-on with GA4, Google Tag Manager, and heatmapping tools. Demonstrated ability to improve key metrics through structured experimentation. Knowledge of HTML/CSS/JavaScript for light customization and troubleshooting. Eye for design - understands modern visual standards, typography, and responsive layouts. Self-sufficient, fast-moving, and comfortable owning outcomes end-to-end.

Build and maintain landing pages and core site experiences using WordPress and Elementor. Translate wireframes and Figma designs into fully functional pages. Manage a rapid page-production system. Own CRO testing pipeline—A/B test copy, layouts, CTAs, and offers. Monitor site performance metrics. Set up and maintain accurate event tracking via Google Tag Manager and GA4. QA all new pages for tag firing, conversion pixel accuracy, and UTM consistency. Work directly in Figma to iterate on high-performing layouts. Maintain a scalable design system and template library.