Marketing Specialist, Automation

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Requirements:

• 4+ years of experience in marketing automation and/or CRM.
• Experience using Braze and HubSpot.
• Data-driven and analytical experience.
• Hands-on database marketing experience preferred.
• Ability to multitask, prioritize and meet deadlines in a dynamic fast-paced environment.

Responsibilities:

• Execute marketing that drives the acquisition of new creators and the retention of existing creators using Braze and HubSpot.
• Help acquire and retain creators through the execution of online and offline marketing programs such as marketing automation, lead generation, SEO/SEM, digital advertising, webinars, content /distribution, email, industry conferences/events, social media, lead generation/nurturing, channel marketing, website updates and analytics.
• Own and drive email marketing performance to improve email open rates and click-through rates.
• Maintain marketing automation integration with CRM.
• Ensure tracking and attribution of marketing leads.
• Meet all deadlines per the marketing calendar and roadmap
• Collaborate with our Data team to manage HubSpot contact data accuracy, including updating, deduping, importing, exporting and ongoing maintenance.
• Guarantee quality of all marketing execution.
• Utilize strong project management skills to track and deliver critical marketing system projects and operational projects on time.