Marketing Manager Strategist (Remote)

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Requirements:

• Proven experience in a marketing strategist or similar role.
• Strong understanding of marketing principles and best practices.
• Excellent analytical and problem-solving skills.
• Proficiency in marketing automation and analytics tools.
• Strong communication and presentation skills.
• Ability to work independently and manage multiple projects effectively.
• Bachelor’s degree in marketing, business, or a related field.

Responsibilities:

• Develop and implement comprehensive marketing strategies across various channels (digital, social, content, email, etc.).
• Conduct market research and competitive analysis to identify opportunities and inform strategic decisions.
• Define target audiences and develop effective messaging and positioning.
• Create and manage marketing budgets, ensuring efficient allocation of resources.
• Plan and execute integrated marketing campaigns, from concept to execution.
• Monitor and analyze campaign performance, providing regular reports and insights.
• Optimize campaigns based on data and insights to maximize ROI.
• Manage relationships with external vendors and agencies.
• Maintain and enhance brand consistency across all marketing channels.
• Develop and implement brand guidelines and messaging.
• Monitor and manage brand reputation.
• Develop and execute digital marketing strategies, including SEO, SEM, and social media marketing.
• Analyze website traffic and user behavior to optimize online presence.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Collaborate with cross-functional teams to ensure alignment and consistency.
• Depending on team size, provide leadership, mentorship and direction to marketing team members.