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Digital Marketing Specialist (South Africa)
Posted 5 days agoViewed
💎 Seniority level: Junior, 2+ years in social media or 1-2 years in digital marketing
💸 Salary: 960.0 - 1330.0 USD per month
🗣️ Languages: English
⏳ Experience: 2+ years in social media or 1-2 years in digital marketing
Requirements:
- Bachelor's degree in any field or professional certification in marketing or business-related courses
- 2+ years experience in social media or 1-2 years in digital marketing
- Proven content writing or copywriting experience
- Working knowledge of content management systems
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
- Compelling portfolio of work over a wide range of creative projects
- Able to work on a graveyard shift
Responsibilities:
- Upload videos and graphics, keep the account up-to-date & manage reviews.
- Develop, execute, and monitor the execution of marketing campaigns on various digital platforms.
- Ensure consistency of branding across all accounts and channels.
- Create events or promos to increase customer engagement.
- Manage the contact database & assist with lead generation activities.
- Research influencers, compatible products, and businesses to form strategic partnerships.
- Set up accounts, liaise with affiliates & manage affiliate partners’ payouts.
- Check KPIs, modify bids or budgets & review keyword performance.
- Gather information on the brand's audience profiles and develop a content strategy with internal teams.
- Create progress reports and monitor the performance and effectiveness of marketing campaigns.
- Research on trends, promotional activities utilized by competitors, and competitive marketing insights.
- Execute SEO strategies and conduct keyword research.
- Conduct general administration.
- Use tweak builders to tweak the content.
- Ad hoc tasks
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