Digital Account Strategist

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Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• At least 3 years of experience on a similar role, managing hotel accounts.
• Proficient with Google Ads, Meta Ads etc
• Strong analytical skills and experience with Google Analytics and other reporting tools.
• Hands-on experience in using content management systems like Wordpress, Drupal or similar.
• Excellent written and verbal communication skills (both Greek and English).
• Proven ability to manage multiple projects and clients simultaneously.
• Team player.
• Solid organizational and time management skills.
• Critical thinker and problem-solving skills.

Responsibilities:

• Manage and foster relationships with clients, ensuring their digital strategies (performance campaigns and website development) are executed promptly and efficiently.
• Develop, manage, and implement digital marketing strategies using ads platforms (eg Google Ads, Meta Ads)
• Analyze and optimize campaigns' performance to increase direct bookings and maximize ROAS.
• Collaborate with our Creative and R&D teams to create compelling and effective campaigns.
• Create reports and presentations to communicate results to your clients.
• Overseeing the client's online presence and identifying areas of improvement.
• Keep up-to-date with new trends in digital marketing.