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Marketing Ops Manager
Posted 3 days agoViewed
💎 Seniority level: Manager
📍 Location: Belgrade, Vojvodina, Serbia, Zagreb, Grad Zagreb, Croatia, Sarajevo, Federation of Bosnia and Herzegovina, Bosnia and Herzegovina
🔍 Industry: Consulting
🏢 Company: Xenon7
Requirements:
- Proven experience in marketing operations, campaign management, and sales enablement.
- Strong knowledge of digital marketing platforms (Google Ads, LinkedIn, etc.) and SEO/SEM strategies.
- Familiarity with CRM and marketing automation tools (HubSpot, Zapier, etc.).
- Excellent communication and collaboration skills to work with cross-functional teams.
- Strong analytical skills with the ability to extract insights and optimize marketing efforts.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience with content management and distribution across multiple platforms.
Responsibilities:
- Develop sales presentations and decks for client meetings.
- Collaborate with designers to create custom visuals, infographics, and use cases.
- Contribute to white papers, industry reports, and blog articles that support sales efforts.
- Ensure sales teams have the latest marketing materials, including case studies and product information.
- Manage and schedule content across LinkedIn, blogs, and other platforms.
- Repurpose content for distribution on various social media platforms.
- Coordinate with designers and content writers to ensure timely delivery of content.
- Maintain an editorial calendar to ensure consistent and relevant content output.
- Engage in industry discussions on LinkedIn and monitor brand mentions.
- Implement and manage digital marketing campaigns across LinkedIn and Google (Search, GDN, & YouTube).
- Coordinate paid media efforts, including ad placements and budget tracking.
- Track and optimize SEO and SEM strategies to increase visibility and drive traffic.
- Monitor campaign performance metrics and adjust strategies for continuous improvement.
- Track key marketing KPIs and generate weekly and monthly reports.
- Analyze marketing data to optimize campaigns and improve outreach efforts.
- Provide insights and actionable recommendations based on performance metrics.
- Oversee marketing tools and automation systems, ensuring smooth integration with platforms such as Zapier, HubSpot, Google Analytics, and others.
- Research and implement new marketing tools to optimize efforts.
- Develop and maintain automated workflows for lead nurturing and follow-up.
- Organize and manage contact lists for outreach and engagement.
- Monitor conversion rates from marketing activities and recommend improvements.
- Research and identify relevant industry podcasts for guest appearances by the CEO.
- Handle outreach to podcast hosts and event organizers to secure speaking opportunities.
- Coordinate pre-event promotion and post-event follow-ups.
- Set up and manage email campaigns for thought leadership and lead nurturing, optimizing sequences for maximum engagement.
- Track email metrics (open rates, CTR, conversions) and adjust strategies for improved performance.
- Conduct market research to track industry trends and competitor activities.
- Provide insights on market positioning and differentiation opportunities.
- Identify new marketing opportunities and emerging platforms.
- Collaborate with internal teams (sales, product, leadership) to align marketing initiatives and ensure alignment with business goals.
- Maintain project timelines and ensure deadlines are met.
- Support ad-hoc marketing initiatives as needed.
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