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Senior Data Scientist - International Marketing, remote across ANZ
Posted 5 days agoViewed
💎 Seniority level: Senior
🗣️ Languages: English
Requirements:
- You have deep knowledge of marketing measurement, including attribution, MMM, incrementality testing, and assessing marketing efficiency.
- You have experience with understanding marketing efficiency and building dashboards that effectively communicate results and outcomes
- You have competency with SQL; experience with data warehouses such as Snowflake, Redshift, or BigQuery is a plus!
- You know how to wrangle and analyze data using Python or R.
- You’re experienced in working with international teams and understand the nuances of collaborating across cultures and markets.
Responsibilities:
- Acting as a strategic partner to International Marketing teams, helping to define and refine global growth and marketing strategies.
- Developing innovative frameworks for marketing measurement, including attribution methodologies, marketing mix modeling (MMM), and incrementality testing, to assess the impact of our marketing investment across diverse regions.
- Work closely with collaborators throughout Canva to develop insightful analysis and recommendations.
- Serving as a thought leader in data strategy, aligning teams around key insights and acting as a driver of data literacy and analytics best practices.
- Closely collaborating with senior leadership and taking the initiative to keep things moving - identifying the opportunities where data can make the largest impact and see it through.
- Reporting on the performance of our marketing metrics at a campaign or channel level but also zooming out to see the big picture.
- Build and maintain dashboards for our International marketing teams, and make them look really good - you don’t need to be a designer or have any design talent, you just need to want to build cool things.
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