Marketing Operations and Analytics Manager

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Requirements:

• 5+ years of experience in an operations role within a marketing department, preferably in a B2B SaaS company
• Expert level hands-on experience with Hubspot, Wordpress, and Salesforce
• 5+ years of experience in marketing analytics, preferably with a focus on digital marketing.
• Bachelor’s degree in Business Administration, Marketing, Economics, or Finance
• Strong proficiency in Excel, Salesforce (reports, dashboards, campaign tracking), and experience working with other marketing data sources like HubSpot, event attendance tracking.
• Proficiency in business intelligence or data visualization tools would be a plus
• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Excellent communication and storytelling skills, with the ability to present findings to senior leadership.
• Experience working in a SaaS B2B marketing environment preferred.

Responsibilities:

• Developing and managing marketing technology stacks to ensure seamless execution of campaigns and strategies
• Overseeing and optimizing marketing automation processes to improve workflow efficiencies
• Tracking, analyzing, and reporting on marketing campaign performance to inform strategic decisions
• Facilitating continuous improvement by identifying and implementing process enhancements within the marketing department
• Establishing and maintaining scalable processes that ensure best practices in campaign and lead management
• Delivering campaign reporting and departmental reporting
• Analyze marketing and campaign data to identify trends, inefficiencies, and optimization opportunities.
• Develop and maintain marketing performance reports and dashboards to track key metrics across all marketing channels, clearly demonstrating KPIs like lead source, volume, and quality; marketing’s influence on the sales pipeline; and ROI.
• Ensure data integrity and identify gaps in data collection, implementing best practices for accurate and complete reporting.