Cardiovascular IMPACT, Senior Marketing Manager

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Requirements:

• Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• MBA in marketing, healthcare management, or related fields (preferred)
• 5+ years of experience in a series of commercial roles of increasing scope, scale, and complexity within the bio-pharmaceutical industry (preferred)
• Experience engaging hospital or IDN systems, opinion leaders, and organizations to achieve marketing goals (preferred)
• Demonstrated success in working across teams in a highly matrixed, fast-paced environment. Effective communication, platform, and facilitation skills.
• Experience in managing vendors, agencies, and marketing projects (preferred)
• Strong understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related issues (required)
• Proven experience in developing and implementing clinical marketing programs tailored for primary care audiences (preferred)
• Strong business acumen, analytics, and critical thinking skills (required)
• Cardiology, primary care, or hospital / IDN sales or marketing experience strongly preferred.

Responsibilities:

• Partner with Marketing, External Medical Engagement, Corporate Communications, Medical, Advocacy and more to impact national, institutional, and individual customers in increasing LDL-C testing and guideline directed cardiovascular care
• Partner with field teams on key tactics, program development, and material creation
• Engage with external opinion leaders and internal colleagues to execute and evolve above brand scientific exchanges that inspire changes across Integrated Delivery Networks. Serve as primary conduit for all LDL-C Action Forums.
• Develop, deploy, and measure targeted insightful messaging and educational resources tailored to advance Amgen’s above brand priorities. Partner with external cardiac and primary care organizations to deliver targeted disease state education for patients and providers
• Apply market research and insights to drive disease state strategy and execution for primary care customers
• Work with third-party vendors to facilitate the internal legal, regulatory and medical review of marketing materials via the Materials Approval and Compliance (MAC)
• Collaborate with cross-functional teams, including sales, global commercial capabilities and cDNA, to align marketing strategies with overall business goals
• Manage projects through the legal, regulatory, and medical review process to ensure compliance and effectiveness