Consumer Insights Lead, China

Posted 4 days agoViewed

💎 Seniority level: Lead, 10+ years

📍 Location: China

🗣️ Languages: English, Chinese

⏳ Experience: 10+ years

🪄 Skills: Project ManagementSQLData AnalysisCommunication SkillsAnalytical SkillsFluency in EnglishMarket ResearchData visualizationStakeholder managementResearch skills

Requirements:

10+ years of relevant consumer insights experience
Deep experience in China
Expertise in a wide range of both qualitative and quantitative research methods
Excellent interpersonal skills with a positive and cooperative attitude that fosters collaboration and teamwork both inside and outside the department.

Responsibilities:

Lead consumer insights and be a thought partner for key stakeholders in China
Design, coordinate and execute strategic qualitative and quantitative research projects
Oversee supplier relationships, managing scope, budget and deliverables
Prepares and presents research findings, through both written reports and presentations, in a concise and compelling way to client teams.
Ensure all outputs are actionable, grounded in consumer knowledge, and guided by a broader understanding of business context and implications and inspire the team to uncover the “so whats” of all deliverables.
Fully leverages all market, competitor and product information to produce objective and actionable insights of market drivers, the competitive environment, promotional and treatment trends with key customer types.
Partner cohesively with the broader Insights Leadership Team across business and consumer; avoid silos and seek out ways to add value by synthesizing and collaborating across the teams.

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