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Digital Marketing Specialist with Construction Industry Background (Remote - For Pooling)
Posted 6 days agoViewed
💎 Seniority level: Junior, 2+ years
💸 Salary: 880.0 - 1000.0 USD per month
🔍 Industry: Construction
🗣️ Languages: English
⏳ Experience: 2+ years
Requirements:
- Bachelor's degree in any field or professional certification in marketing or business-related courses
- 2+ years experience in social media or 1-2 years in digital marketing
- Proven content writing or copywriting experience
- Working knowledge of content management systems.
- Familiarity with construction industry marketing is a plus.
- Excellent English communication skills, both written and verbal (at least B2 level)
- Solid organizational and time management skills
- Knowledgeable in layouts, typography, print, and web design
- Experience/Proficient in Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
- Compelling portfolio of work over a wide range of creative projects
- Able to work on a graveyard shift
Responsibilities:
- Develop and execute digital marketing strategies tailored to the construction industry.
- Manage social media accounts and create industry-specific content.
- Conduct SEO and keyword research to improve online visibility.
- Run paid advertising campaigns on platforms like Google Ads and Facebook.
- Analyze campaign performance and provide optimization recommendations.
- Design and implement email marketing campaigns for lead nurturing.
- Monitor and manage website analytics to enhance user engagement.
- Stay updated with construction industry trends and digital marketing innovations.
- Coordinate with the sales team to align marketing efforts with business goals.
- Perform other marketing-related tasks as required.
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