Community Growth Manager (US-based, globally operating)

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Requirements:

• Experience in influencer marketing, community management, or a related field within the gaming industry.
• Deep understanding of gaming communities and streaming platforms (Twitch, YouTube, X/Twitter, Discord, etc.).
• Proficiency in CRM tools like Lurkit and social media analytics for influencer management and campaign tracking.
• Strong communication, negotiation, and interpersonal skills, with the ability to build and maintain relationships.
• Analytical mindset with experience in tracking performance data and optimizing campaigns.
• Ability to manage multiple projects in a fast-paced environment and collaborate across teams.

Responsibilities:

• Identify, research, and engage with relevant content creators and influencers across platforms (Twitch, YouTube, X/Twitter, Discord, etc.).
• Build and maintain long-term influencer partnerships, negotiating collaboration agreements and using CRM tools like Lurkit.
• Utilize direct messaging through Discord, X/Twitter, email, and other channels to facilitate ongoing communication.
• Design and develop strategic influencer campaigns aligned with marketing goals and target audiences.
• Create campaign briefs, track performance, and provide post-campaign analysis.
• Collaborate with internal teams to refine influencer strategies based on engagement data and community insights.
• Plan and execute content-driven campaigns across streaming platforms (Twitch, YouTube) and social media channels (Meta, X/Twitter, etc.).
• Manage large-scale streaming events, including Twitch raid trains involving 50-200+ gamers.
• Develop and implement strategies to maximize campaign reach and engagement.
• Oversee the production of graphics and video assets, including Twitch overlays, pre-event infographics, and pre-roll/b-roll footage.
• Work closely with graphic designers and video editors to ensure high-quality visuals align with campaign goals.
• Monitor and analyze real-time and compiled data to track campaign effectiveness and identify areas for improvement.
• Prepare regular management reports with insights and recommendations.
• Use analytics to refine influencer and content strategies for future improvements.