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Director, Marketing and Brands - Thunderbird Entertainment

Posted 8 days agoViewed

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💎 Seniority level: Director

💸 Salary: 125000.0 - 175000.0 USD per year

🔍 Industry: Entertainment

🏢 Company: Atomic Cartoons👥 251-500Social Media

Requirements:
  • Prior experience managing trade and consumer marketing related to successful brands in the United States, particular brands for kids and families, at major entertainment, consumer products or rights management companies.
  • Prior experience in a similar role relating to Marketing, that oversees company-owned and licensed intellectual property.
  • A Relevant Post-secondary certificate, diploma, degree, training and/or experience.
  • Experience creating social media and Youtube content.
  • Experience identifying and working with external public relations and social media related agencies and brands on a wide range of projects.
  • Experience creating and managing budgets relating to media and consumer products.
  • An ability to manage multiple projects across a diverse range of brands concurrently.
  • An ability to work independently, manage multiple tasks and meet deadlines.
Responsibilities:
  • Elevate company brands in terms of awareness and reputation within the media and consumer products industries through targeted campaigns, advertising, marketing, sponsorship, influencer partnerships and other strategies.
  • Supervise and support the creation and updating of brand sales decks, video promos, style guides and other materials for both internal and external stakeholders.
  • Maintain relationships with a wide variety of stakeholders at media platforms, consumer products companies and retailers.
  • Review and consult on the development of consumer products.
  • Plan and execute trade media buys and creative, including advertising and sponsorship opportunities.
  • Conceptualize and implement promotional campaigns with strategic partners, internal and external.
  • Oversee content produced in-house by the Manager, Digital Media, for YouTube and social media channels for the company’s key brands.
  • Manage Company attendance at Key industry events, including booth marketing and team member participation on relevant industry panels.
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