Customer Strategy and Engagement, Marketing Senior Manager

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Requirements:

• Ability to effectively communicate and engage with external customers as well as internal cross-functional partners
• Sales experience and/or experience effectively partnering with sales teams
• Excellent verbal and written communication skills, including listening and presentation skills
• Demonstrated ability to effectively produce business results, strong project management skills and ensure flawless execution
• Ability to drive influence across cross-functional team members to set direction and align work efforts
• Marketing competence with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
• Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
• Experience developing and implementing HCP facing marketing tactics
• Demonstrated strength in analytics to translate data into insights and indicated actions
• Creative and innovative, while also possessing analytical problem-solving skills
• Experience working with creative agencies
• Ability to exercise strong judgment and live up to the highest ethical standards
• Ability to build productive partnerships and collaborate effectively in a matrix organization
• Proactive, results-oriented self-starter motivated by a challenging task
• Strong organizational skills - to set targets, track to achievements and complete projects

Responsibilities:

• Evolve a customer engagement plan to drive brand growth in key accounts, segments and geographies
• Identify and track key insights in key accounts, segments and geographies to inform brand performance, growth potential and customer needs
• Create and lead execution of innovative custom tactics for prioritized accounts and geographies to deliver against key customer insights.
• Develop and implement external engagement and peer-to-peer initiatives (live and digital)
• Evolve opinion leader strategy by partnering closely with cross-functional partners
• Develop, continually refine and implement the Blincyto speaker program strategy and tactics
• Develop, continually refine and implement the Blincyto congress strategy
• Lead the planning, development, and execution of generating HCP insights
• Partner closely with Legal and Regulatory teams
• Identify and track robust Key Performance Indicators and lead/lag indicators
• Establish relationships with all agency partners and internal downstream operational partners