Senior Growth Product Designer

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💎 Seniority level: Senior, 4+ years

📍 Location: Germany

🔍 Industry: Software Development

🏢 Company: Jimdo

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Data AnalysisFigmaUI DesignUser Experience DesignBehavioral scienceProduct designCommunication SkillsAnalytical SkillsCollaborationRESTful APIsData visualizationPrototypingA/B testing

Requirements:

4+ years in product design with a focus on Product-Led Growth (PLG) strategies.
Strong analytical mindset—comfortable interpreting data and running A/B tests to drive decisions.
Ability to apply behavioral and growth design theories, concepts, principles, and methodologies.
Deep level of understanding of Figma and Design Systems.
Deep experience with user research, journey mapping, and persona development.
Ability to create rapid prototypes and iterate designs based on user feedback.
Commercial awareness - understanding how design impacts business metrics.
Excellent collaboration and communication skills, with experience working cross-functionally.
A deep understanding of user engagement strategies and cognitive science principles to design intuitive interfaces.
Previous experience in growth teams or in web analytics, working in PLG mechanisms such as pricing, packaging, upselling, dashboards, or onboarding funnels.

Responsibilities:

Interpret data to inform design decisions and improve the user funnel.
Design experiments and analyze A/B tests to validate hypotheses and iterate on designs based on evidence.
Create detailed journey maps to visualize user interactions and identify key touchpoints and opportunities for optimization.
Conduct in-depth user research to understand user needs, behaviors, and motivations, driving design choices.
Develop and use detailed buyer personas to tailor design solutions that meet the specific needs and motivations of different user segments.
Create functional prototypes to test ideas and gather user feedback rapidly.
Work closely with marketing, engineering, and data analytics teams to align on growth objectives and integrate design solutions effectively.
Collaborate with pricing and packaging teams to design models that maximize user engagement and conversion rates.
Participate in ideating Jimdo’s PLG model toward customer acquisition, activation, and onboarding leading to business sustainability.

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