Lead Generation Specialist (JOB ID:SIMJFC)

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Requirements:

• Strong organizational and time management skills, with the ability to handle multiple outreach campaigns simultaneously.
• Proficiency in Google Workspace (Gmail, Docs, Sheets, and Calendar).
• Comfortable working with spreadsheets to track and analyze outreach efforts.
• A proactive and self-motivated approach to managing tasks and deadlines.
• Excellent written communication skills for crafting and optimizing email templates.
• Basic understanding of sales processes and client relationship management.
• High attention to detail to ensure accuracy in tracking leads and client information.
• Strong verbal and written communication skills to liaise effectively with prospects and the internal team.
• Ability to identify inefficiencies and implement solutions for outreach improvements.

Responsibilities:

• Conduct online research using local business directories, Google, and business databases to compile targeted outreach lists.
• Manage cold email campaigns, including sending automated sequences and personalizing outreach where necessary.
• Track responses in spreadsheets, ensuring accurate records of interested leads, proposals, and closed clients.
• Schedule calls between potential clients and the Creative Director or Sales team.
• Update and maintain CRM records to track outreach progress and outcomes.
• Analyze outreach performance, including response rates and conversion rates, to identify areas for improvement.
• Optimize email templates and outreach strategies for better engagement and effectiveness.
• Maintain an organized inbox, labeling and categorizing communications for quick access.
• Handle administrative tasks related to outreach campaigns, such as updating databases, cleaning email lists, and preparing monthly reports.
• Collaborate with the Creative Director to refine lead generation tactics and business development efforts.