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Head of GTM Growth & Performance Marketing
Posted 8 days agoViewed
💎 Seniority level: Lead, 10+ years
🔍 Industry: Health, Wellness, or Tech
🏢 Company: Panasonic Well
🗣️ Languages: English
⏳ Experience: 10+ years
Requirements:
- 10+ years of experience in growth marketing, with a proven track record across both performance marketing in a digital-first environment, ideally within health, wellness, or tech sector for consumer applications.
- Strong analytical and strategic capabilities, with the ability to translate complex data into actionable growth strategies that drive measurable user engagement and revenue.
- Expertise in digital marketing channels and lifecycle strategies, including experience with performance media, CRM, SEO, and personalized user engagement.
- Proficiency in analytics and marketing technology platforms such as Amplitude, Tableau, Braze, and automation tools, with experience leveraging these tools to optimize campaigns and improve user experiences.
- Exceptional leadership skills with a track record of building, developing, and mentoring cross-functional teams in a collaborative environment.
- Excellent communication and presentation abilities, skilled at articulating growth strategies, results, and insights to executive stakeholders and cross-functional partners.
- Results-oriented and adaptable, with the ability to thrive in a fast-paced environment and pivot strategies based on real-time insights and market.
Responsibilities:
- Lead the User Growth roadmap development and launch of a new consumer family wellness application in 2025.
- Craft and execute a holistic growth marketing strategy encompassing both performance and lifecycle marketing to drive customer acquisition, deepen engagement, and increase user retention.
- Implement Revenue Strategy and Execute towards Business Growth Objectives
- Oversee paid media, search, social, and in-app marketing efforts, continuously optimizing campaigns to ensure efficient user acquisition and maximizing return on investment.
- Shape and innovate Panasonic Well’s long-term growth strategy by identifying emerging trends and transforming them into actionable initiatives.
- Lead and develop a talented marketing team, establishing a culture of continuous improvement, collaboration, and data-driven decision-making.
- Leverage data and analytics to create a learning framework that informs campaign effectiveness, identifies key trends, and prioritizes impactful marketing opportunities across the user lifecycle.
- Partner with Product, Engineering, Data Science, and Customer Happiness to ensure growth initiatives are integrated and aligned with product improvements and user needs, enhancing the overall customer experience.
- Champion the integration of AI and machine learning into growth marketing strategies to deliver tailored messaging and experiences at scale, optimizing the relevance of every touchpoint.
- Foster strong partnerships with internal teams, including Business Intelligence, Product, and Customer Happiness, to align growth strategies with broader business goals, ensuring a unified approach to user acquisition, engagement, and retention.
- Manage and allocate budgets for growth marketing experiments, fostering an innovation-first mindset that encourages the exploration of new marketing technologies, channels, and strategies.
- Oversee agency relationships to ensure alignment with GTM objectives, holding partners accountable for delivering high-quality campaigns, optimizing performance, and driving measurable business impact.
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