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[Utilities / D2C] CEO/Managing Director | Ruby Labs

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Requirements:

Extensive experience in the D2C Digital Products

Responsibilities:

• Lead the company's strategic growth by developing and executing initiatives that drive business expansion, optimize market positioning, and advance overall progress.
• Lead cross-functional teams in executing complex strategic initiatives, ensuring alignment across engineering, product development, growth, marketing, and sales.
• Drive revenue growth and profitability while optimizing operational expenses.
• Oversee the product development lifecycle, from ideation to launch, ensuring products meet market needs and quality standards.
• Collaborate closely with engineering teams to deliver innovative solutions that align with customer expectations and business goals.
• Ensure that the product roadmap is aligned with business strategy and customer feedback.
• Oversee marketing campaigns, ensuring they are data-driven, customer-centric, and aligned with product launches and sales strategies.
• Utilize data analytics to refine and optimize growth strategies, ensuring sustainable revenue growth.
• Continuously monitor and analyze key financial and operational metrics, such as revenue growth, EBITDA margins, and customer acquisition costs (CAC).
• Evaluate customer lifetime value (LTV) and return on ad spend (ROAS) to optimize marketing efficiency and resource allocation.
• Track onboarding conversion rates to identify areas for improvement in user experience and increase customer activation and analyze average revenue per user (ARPU) and user retention rates to inform product development and enhance long-term profitability.

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