Senior Digital Producer

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Requirements:

• 5+ years of professional experience in digital production, marketing campaign workflows, and Agile project management.
• Deep understanding of creative production and technical best practices for high-impact digital assets, including homepage surfaces, landing pages, CMS tooling, paid digital marketing campaigns and ads, email campaigns, and multi-channel initiatives.
• Expertise in Agile methodologies (e.g., Scrum, Kanban) and proficiency with project management tools such as Wrike, Jira, or Asana.
• Experience working with CMS platforms and prioritizing feature development to streamline web production—ranging from no-code/low-code environments to custom-coded solutions for high-impact campaigns.
• Strong technical understanding of web-based production and CMS platforms.

Responsibilities:

• Lead production and execution of digital campaigns and assets, including homepage updates, landing pages, CMS tooling, paid ads, and emails—ensuring timely, on-brief delivery optimized for creative performance.
• Manage multiple digital projects across brand campaigns, web production, and Agile cycles; strategically prioritize based on impact, stakeholder needs, and team capacity.
• Operate within Agile frameworks, partnering with design, copy, engineering, product, and growth marketing to drive execution.
• Evaluate feasibility, optimize workflows, and incorporate A/B testing, SEO, and personalization strategies.
• Improve creative and marketing workflows by applying best practices to streamline processes and boost team collaboration.
• Drive enhancements in tools, workflows, agency partnerships, and systems; communicate Brand Studio processes effectively while adapting to evolving business needs.
• Ensure creative quality and brand/UX alignment by gathering and applying performance insights to continuously improve output.
• Serve as primary contact for key digital projects; manage scope, timelines, and communication while adapting to changing priorities and navigating ambiguity.
• Advocate for digital production best practices with senior leaders to influence priorities and align work with business goals.