Lead Writer and Spokesperson II, Personal Finance

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Requirements:

• Bachelors degree in communication, business or similar field.
• 5-7 years, potentially 10 given the necessary skill in writing, SEO and serving as a spokesperson.
• Deep domain expertise in core personal finance, investing and small business topics.
• Comfortable and confident with public speaking, especially on short notice.
• Demonstrated track record of solid SEO skills and a willingness to adapt tactics as conditions change.
• Strong writing and self-editing skills.
• Ability to travel for media tours and ongoing relationship-building.
• Able to work public holidays and outside of normal business hours in order to win the news cycle.
• Breadth of topic authority — As experts in their respective areas, spokespeople should be able to speak to all altitudes of their topic area, breaking news and events related to their expertise.
• Covering topics outside your vertical — This requires getting familiar with house views of assigned verticals and leaning on vertical writers for expertise.

Responsibilities:

• Manage section of Core Personal Finance’s content library.
• Write with clear objectives in mind and brainstorm new, easy-to-digest formats that suit each platform.
• Act as subject-matter expert for Core Personal Finance across the Content team by proposing articles, tools, initiatives and/or solutions that ladder directly to business objectives.
• Pitch and develop compelling, consumer-first new content and collaborate with your teammates and editors to test differentiated content that can appear across multiple platforms (website, syndication, native app, social media channels, email newsletters, etc).
• Collaborate on proactive media outreach by identifying breaking news, trends, seasonal/newsworthy angles, and productively share what you’re working on.
• Build/foster relationships with reporters partnering with your PR counterpart to identify a list of target media to engage with via social media.
• Come to study brainstorms with ideas or survey questions that will equip us with unique data to share with the media.
• Identify emerging personal finance trends and anticipate consumer needs.
• Write and strategize engaging, actionable content that aligns with business objectives.
• Serve as a subject-matter expert for Core Personal Finance, supporting content and cross-functional teams.
• Understand the business ecosystem, including competitors and revenue models, to enhance content impact.
• Optimize content for user engagement, registrations, and key business metrics.
• Anticipate user pain points and create solutions through compelling, inclusive language.
• Manage and enhance the Core Personal Finance content library for maximum reach and effectiveness.
• Leverage syndication and cross-platform strategies to grow audience and authority.
• Act as a media spokesperson, providing expert insights to validate NerdWallet’s credibility.
• Collaborate with team members and contribute during peak periods to support consumers' financial decisions.