Account Based Marketing Manager

Posted about 23 hours agoViewed

💎 Seniority level: Manager, 2-5 years

📍 Location: United States

💸 Salary: 74375.0 - 112500.0 USD per year

🔍 Industry: B2B high-tech products/solutions

🏢 Company: Samsara👥 1001-5000💰 Secondary Market over 4 years ago🫂 Last layoff almost 5 years agoCloud Data Services Business Intelligence Internet of Things SaaS Software

🗣️ Languages: English

⏳ Experience: 2-5 years

🪄 Skills: Project ManagementCross-functional Team LeadershipExcellent communication skillsAccount ManagementSales experienceMarketingCRMBudget management

Requirements:

2-5 years of experience in field or event marketing
2+ years of marketing for B2B high-tech products/solutions ideally for Enterprise accounts
Able to travel up to 40% of the time; North America based
Attention to detail and a commitment to exceptional work are part of your personal philosophy
Executive presence and strong communication skills with the ability to work across all levels of an organization
Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
Self-motivated with a strong bias for action and willing to proactively take on issues within project teams and the company at large
Strong leadership and influencer skill set; ability to quickly get to the heart of a problem and mobilize the right people to solve it
Passion for results, measurement and optimization to continuously drive ROI
Bachelor’s degree or higher

Responsibilities:

Collaborate with our Enterprise sales teams to lead an account-based and regional field marketing strategy that sources new pipeline and accelerates existing pipeline among Enterprise accounts
Plan and execute integrated programs that deliver WOW moments to Enterprise accounts
Drive business impact by actively problem-solving Sales team’s challenges
Deliver robust event programming & experiences that are recognized as exceptionally high quality at scale
Achieve marketing KPIs and support sales & growth objectives; measure and provide closed-loop reporting on critical metrics across programs
Drive multiple initiatives simultaneously with flawless execution; above and beyond specific program deliverables
Manage event budget; evaluate results against goals, and generate learnings for improvement
Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

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Planning and executing a range of events, including conferences, partner, sponsored and community events
Experimenting regularly with tests throughout new and existing channels to build a better picture of what is working
Developing a deep understanding of customers, products, and the buyer’s journey including customer persona management and buying preferences
Develop and implement strategic marketing plans aligned with the goals and objectives of key accounts.
Identify and prioritize key personas and individuals within accounts based on strategic importance and revenue potential
Plan and execute multi-channel marketing campaigns to engage target accounts across various touch points including email, social media, events, and digital advertising.
Work closely with sales, product, customer success and marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organizational goals and strategies.
Build and maintain strong relationships with key stakeholders within international accounts, serving as a trusted advisor and strategic partner.
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Working closely with our Partnership and PR team to coordinate, publish and distribute partner announcements, regularly updating our data ecosystem page

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Posted 19 days ago

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