Account- Based Marketing Manager (US)

Posted 19 days agoViewed

📍 Location: United States, EST

🔍 Industry: Insurance

🏢 Company: Cytora

🗣️ Languages: English

🪄 Skills: Data AnalysisGoogle AnalyticsContent creationCommunication SkillsAnalytical SkillsCollaborationRESTful APIsAccount ManagementTeamworkWritingCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCRMData analyticsCustomer SuccessSaaSBudget managementA/B testing

Requirements:

Experience running multiple types of events, both small and large
Demonstrative experience in running multiple different types of campaigns (digital campaigns are a must)
Experience in B2B enterprise SaaS company (insurance industry background is a big plus)
Out of the box thinking, experience of creating and executing innovative and creative campaigns
Team player with a strong, proactive attitude, willing to wear multiple hats
Passion for marketing, wanting to grow in multiple areas of marketing and build responsibilities with the scaling of the company
Good copywriting skills would be beneficial

Responsibilities:

Planning and executing a range of events, including conferences, partner, sponsored and community events
Experimenting regularly with tests throughout new and existing channels to build a better picture of what is working
Developing a deep understanding of customers, products, and the buyer’s journey including customer persona management and buying preferences
Develop and implement strategic marketing plans aligned with the goals and objectives of key accounts.
Identify and prioritize key personas and individuals within accounts based on strategic importance and revenue potential
Plan and execute multi-channel marketing campaigns to engage target accounts across various touch points including email, social media, events, and digital advertising.
Work closely with sales, product, customer success and marketing teams to ensure alignment and integration of account-based marketing initiatives with broader organizational goals and strategies.
Build and maintain strong relationships with key stakeholders within international accounts, serving as a trusted advisor and strategic partner.
Promoting and nurturing Cytora’s Making Risk Flow Community, the industry’s first community of risk digitization professionals in the insurance sector
Working closely with our Partnership and PR team to coordinate, publish and distribute partner announcements, regularly updating our data ecosystem page

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