Sr. Manager, Social Media

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Requirements:

• 5-7 years of related experience in social media/community management
• Experience building and sharing brand messaging
• Experience working with TikTok, Instagram, Facebook, Twitter, YouTube, Pinterest, etc. and an understanding of their analytics/insights, ideally at a brand or media company
• Experience shooting and editing video a major plus
• Experience creating illustrated graphics a major plus

Responsibilities:

• Manage the day-to-day messaging, monitoring, and moderation of assigned Hers social media channels
• Track the performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting to the Director of Content and other marketing stakeholders
• Partner with dedicated Creative resources to build an engaging and dynamic social media presence across channels
• Work closely with the Art Director of Social Video to create scripts/content that will result in the growth of the Hims & Hers TikTok channels
• Partner with industry leaders and medical experts to create content for the Hims & Hers social channels
• Edit copy for the Hers and Hims social media channels, as assigned
• Drive strategy for Hims & Hers' expansion onto new and emerging social platforms
• Be the liaison for social channels internally and externally, with paid social teams and social media platforms
• Continuously update social content calendars and copy logs
• Partner with our Community Coordinators to help source UGC for the social feeds, as well as specific projects like advertisements, marketing materials, product launches, etc.
• Work cross-functionally with multiple branches of the company (marketing, paid acquisition, communications, etc) to ensure that we are fulfilling their social needs
• Manage other social editors and contractors as needed
• Have a pulse on who our customers are and who they would most likely follow, trust, and buy from in the social space