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Senior Specialist, User Acquisition, UX

Posted 22 days agoViewed

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💎 Seniority level: Senior, 7+ years

🔍 Industry: Travel

⏳ Experience: 7+ years

Requirements:
  • 7+ years of experience managing user acquisition campaigns in performance-driven, competitive verticals
  • Deep subject matter expertise in Google Ads (Search, App Campaigns, Performance Max, etc.) and META
  • Strong quantitative and analytical capabilities - comfortable with data analysis and able to use data to make recommendations for optimization
  • Strong presentation skills and the ability to synthesise their own and other’s thoughts into crisp and effective communications
  • Entrepreneurial spirit, able to take risks and put forth new ideas
Responsibilities:
  • Developing and executing mobile app and web acquisition campaigns across various  marketing channels (Google Ads, META, among others)
  • Own measurement and reporting for acquisition campaigns, identifying insights to optimize performance
  • Work closely with the data team and regional directors to understand impact and incrementality
  • Staying up-to-date with industry trends, especially in travel, and best practices in mobile app acquisition
  • Supporting the team in producing testing frameworks for creative assets and optimization
  • Contributing to new and creative growth strategies for customer acquisition
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