Marketing Manager- Paid ( Full Time, Remote)

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Requirements:

• 4+ years of experience in performance marketing, with a strong focus on acquisition, retention, reactivation, and ROAS optimization across paid channels.
• Deep expertise in Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs, with a proven ability to scale performance campaigns.
• Strong analytical mindset—you leverage data to optimize CPA, LTV, ROAS, CTR, and Conversion Rates, ensuring maximum efficiency and growth.
• Proven experience in performance marketing, with expertise in Google Ads, Facebook Ads, influencer marketing, and programmatic buying.
• Ability to manage large budgets effectively, continuously optimizing for efficiency and return.
• Experience leading cross-functional collaboration, working closely with product, design, content, and CRM teams to drive integrated marketing strategies.
• Hands-on experience in growth hacking and funnel optimization, ensuring seamless user journeys from acquisition to retention.
• Expert in A/B testing and experimentation, iterating on creatives, landing pages, and messaging to drive higher engagement and conversions.
• Sharp understanding of social media & building social-first brands.
• Creative thinker with an analytical, data-driven approach to execution.
• Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution.
• Expertise in marketing analytics tools (CPA, LTV, ROAS, etc.) to optimize campaigns for acquisition, retention & reactivation.
• Ability to effectively communicate and manage relationships with external vendors and partners.
• Strong analytical & critical thinking skills—looking at trends, data & deriving actionable insights.
• Always on top of trends, digital innovations, and emerging media formats in gaming & social.
• Creative, innovative, and constantly looking to push the boundaries for unique marketing campaigns.
• Demonstrated ability to drive strategic goals in a fast-paced, innovative environment & evolve strategies based on insights.

Responsibilities:

• Develop and execute performance marketing strategies focused on acquisition, retention, and reactivation to drive sustainable growth.
• Own and optimize paid campaigns across Google Ads, Meta, X, and programmatic channels, ensuring high ROAS and efficiency.
• Build & scale data-driven campaigns to grow awareness, acquire new users, and drive engagement.
• Manage and optimize reactivation campaigns to bring back lapsed users and enhance retention funnels.
• Strategically allocate and optimize budgets across channels, continuously testing and refining for cost efficiency and impact.
• Identify and activate influencer partnerships as part of the performance marketing mix to drive growth and engagement.
• Own and execute lifecycle marketing via CRM tools (CleverTap, WebEngage, MoEngage) across push, in-app, email & remarketing campaigns.
• Provide strategic feedback on third-party tools & ad tech platforms used for performance marketing
• Leverage data to track, evaluate, and improve marketing campaigns using real-time insights.
• Continuously test and optimize creatives, landing pages, and messaging to maximize CTR, conversion rates, and engagement.
• Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective.