Senior Manager, Web Marketing

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Requirements:

• Experience in relevant tools like HubSpot, Marketo, Salesforce, Google Analytics, Mutiny, Sanity, Vercel, and Google Tag Manager.
• Front-end web knowledge, including HTML5, JavaScript, React.js, and CSS.
• Strong project management skills, with experience using Jira to streamline workflows and track progress.
• SEO knowledge, either owning SEO strategy or closely partnering with teams to implement technical and content optimizations.
• Startup mindset, with a background in fast-paced environments, ideally focused on enterprise audiences.
• Proven experience managing contractors and agencies, ensuring projects stay on track, within budget, and aligned with business priorities.
• Strong leadership skills, able to drive strategic initiatives and collaborate with multiple stakeholders across the organization.
• Detail-oriented with a bias for action, ensuring follow-through, consistency, and urgency in execution.
• Data-driven decision-making, using insights to prioritize high-impact initiatives that drive measurable results.
• Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly.

Responsibilities:

• Champion a customer-first web experience, designing with user needs in mind and showcasing customer success stories in an engaging, inspirational way.
• Optimize user journeys for key personas, using data-driven insights to tailor content, refine entry points, and improve internal linking strategies.
• Enhance web performance, focusing on mobile site speed to boost SEO, increase conversions, and improve visitor experience.
• Redesign high-impact pages to strengthen brand perception and performance.
• Increase conversion rates through form optimization tactics like progressive profiling, auto-completion, and A/B testing.
• Streamline content indexing, implementing a crawl budget optimization plan that prioritizes high-value content and improves search visibility.
• Establish web governance best practices, creating scalable processes to ensure consistency and efficiency across stakeholders.
• Implement advanced SEO strategies, leveraging structured data and other technical optimizations to align with evolving search trends.

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