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Senior Partner Marketing Manager
Posted 4 days agoViewed
💎 Seniority level: Manager, 7-10+ years
💸 Salary: 125500.0 - 150174.0 USD per year
🔍 Industry: B2B technology, cybersecurity
🏢 Company: Ping Identity👥 1001-5000💰 $35,000,000 Series F over 10 years ago🫂 Last layoff over 1 year agoGovernmentSecurityIdentity ManagementSoftware
⏳ Experience: 7-10+ years
Requirements:
- 7-10+ years of partner marketing experience in a B2B technology organization, preferably in cybersecurity.
- Demonstrated experience working with a variety of partner types (resellers, distributors, GSIs, alliances, and technology providers) and an in-depth understanding of partner marketing motions (to-partner, through-partner, and with-partner).
- Proven ability to develop comprehensive partner marketing strategies that drive sales and build long-term value.
- Skilled in budget management and performance analysis, with the ability to use data to drive decisions, evaluate success, and optimize programs.
- Exceptional relationship-building and communication skills to influence and partner with internal teams and external partners, ensuring alignment and execution across various stakeholders.
- Experience with marketing platforms (e.g., Salesforce, partner management systems) and a strong understanding of enterprise lead management and marketing attribution as it relates to partner marketing investments.
- BA/BS in Marketing, Business, Communications, or a related field
Responsibilities:
- Define and lead the North America partner marketing strategy for a set of priority partners, aligning closely with sales and marketing objectives.
- Implement demand generation and go-to-market programs across the region to drive partner sales and new customer acquisition.
- Design and execute high-ROI marketing programs and campaigns, leveraging Ping's direct marketing programs as well as building custom, co-marketing efforts with priority partners, to support partner sales.
- Work collaboratively with the North America sales and partner teams to align on objectives, execute joint marketing plans, and drive initiatives that support pipeline growth and accelerated conversions.
- Develop deep relationships within our priority partner set and collaborative strategies that create urgency and empower channel partners and accelerate sales.
- Manage the partner marketing budget for your partners effectively, setting performance targets, and measuring ROI on campaigns, incentives, and programs to optimize investment and drive business outcomes.
- Partner with global and regional marketing teams to ensure consistency in messaging, positioning, and program execution, while tailoring campaigns to the specific needs of the North American sub-regions and verticals.
- Leverage data-driven insights to monitor and optimize program effectiveness, making recommendations for adjustments based on KPIs, market trends, and partner feedback.
- Own the partner pipeline number for your partners, in collaboration with Sales. Conduct weekly pipeline reviews, represent partner marketing forecasts and contribution in all sales calls and business reviews for your partner set.
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