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Senior Digital Marketing Manager
Posted 5 days agoViewed
💎 Seniority level: Senior, 6+ years
🔍 Industry: Marketing
🏢 Company: Orennia👥 51-100💰 Series C about 2 months agoRenewable EnergyEnvironmental ConsultingAnalyticsEnergySoftware
⏳ Experience: 6+ years
Requirements:
- 6+ years of progressive experience in marketing with a focus on digital and modern marketing technologies.
- Hold an undergraduate degree in Business, Marketing, or a related discipline.
- Have a deep level of expertise in digital advertising platforms (including LinkedIn, Google Ads, and more), SEO, SEM, web analytics and conversion optimization along with the tools to support these activities.
- Have a proven track record of significantly contributing to successful digital marketing campaigns and overseeing associated budgets.
- Have familiarity with UX and UI best practices.
- You’ve demonstrated results through SEO enhancements and improved digital experiences.
- You have exceptional writing skills. Professional copywriting experience for advertisements and landing pages is preferred.
- Experience with marketing automation and account-based marketing in a B2B environment is preferred.
Responsibilities:
- Work collaboratively with the marketing team to turn strategic goals into high-calibre digital experiences that set an authentic expectation for working with Orennia’s platform.
- Plan, implement and optimize digital marketing campaigns that meet Orennia’s marketing objectives, working in advertising platforms to drive successful paid initiatives.
- Manage campaign spending appropriately, adjusting allocated budgets to suit goals and optimization needs.
- Build an understanding of the energy transition space and engage Orennia’s subject matter experts to ensure materials in market are both accurate and resonate with our target audiences.
- Measure and report on all digital initiatives to identify areas for improvement and make data-driven decisions. Create dashboards or implement processes for effective reporting.
- Influence key digital strategies including paid media, owned media, marketing automation, lead generation, nurturing, SEO, and ABM, working to ensure all initiatives are working in support of each other.
- Oversee all website enhancements, maintenance and content updates, working with the web development team to ensure successful, on-time deliverables.
- Build landing pages and support copywriting for digital marketing campaigns to balance targets with brand messaging priorities.
- Work with in-house designers and agency teams to support creative asset development.
- Identify new opportunities and provide creative solutions for increasing brand awareness and supporting Orennia’s growth.
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