Sport Education - Senior Digital Marketing Manager

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Requirements:

• 5+ years of experience in performance marketing, with a strong track record in user acquisition and conversion optimization
• Hands-on experience in direct-to-consumer marketing, ideally in digital education or coaching
• Proven success in building and optimizing sales funnels for digital products
• Strong proficiency with marketing software, analytics tools, and tracking systems (e.g., Google Analytics, attribution platforms, automation tools)
• Excellent team management and leadership skills, with experience in mentoring and overseeing marketing teams
• Bachelor’s or Master’s degree in Science (preferred), Business, or Marketing

Responsibilities:

• Optimize and test sales funnels for organic and paid traffic
• Own the funnel-building process (strategy, execution, KPI monitoring, and team guidance)
• Write sales copy and create offers/sales pages
• Continuously A/B test and analyze performance
• Drive key marketing KPIs (ROI, CAC, LTV)
• Run and optimize paid ad campaigns (Google, YouTube, Facebook)
• Develop and execute user acquisition strategies
• Manage complex spreadsheets for data organization and analysis
• Conduct data analysis and financial planning
• Troubleshoot and optimize tracking/attribution
• Manage and refine marketing software tools
• Ensure smooth operations, maintain processes, and mentor junior team members
• Develop and implement marketing SOPs
• Lead projects and supervise team members
• Oversee KPIs and ensure goal alignment across teams
• Optimize our referral program
• Identify issues and propose solutions