Minimum 1 year experience in managing complex Google Ads accounts (conversion oriented, e-commerce, awareness) on Google Search & Display Networks
Minimum 1 year experience with Meta Ads (selecting and using Facebook/ Instagram advertising objectives, targeting audiences, utilizing audience insights, improving performance and delivery)
Hands-on experience with Google Analytics 4 and especially with advanced features like custom reports, advanced segments, analytics remarketing etc.
Advanced knowledge of spreadsheet applications (Excel, Google Sheets)
Responsibilities:
Planning, executing and analyzing conversion, awareness & remarketing campaigns using Google Ads & Meta ads
Working with designers to optimize and test ad creative
Monitoring progress against KPIs (CPM, CTR, CPC, CPL, CPA) and proposing all necessary actions in order to achieve goals
Setting up remarketing lists & conversion tracking
Creating predefined or custom reports depending on stakeholder needs
Staying up to date on the latest industry developments