Data Analyst, Growth

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Requirements:

• Minimum 3+ years experience as a Data Analyst, Data Scientist, Analytics Engineer or similar technical role
• B.S. degree in Business, Finance, Mathematics, Statistics, Economics, or other quantitative field preferred
• Expert-level knowledge of SQL, experience using Python or R is a plus
• Advanced knowledge of end-to-end data infrastructure, including using data pipeline tools, data transformation tools such as DBT and data warehousing best practices
• Expert knowledge of business intelligence tools such as Looker, Tableau, and Google Sheets/Excel
• A data-driven approach to performance marketing and experience utilizing large data sets to inform strategic decision making
• Highly effective written and verbal communication skills
• Ability to translate complex findings into actionable insights
• Be an Independent self-starter who thrives in a fast-paced environment and is comfortable owning a high level of responsibility

Responsibilities:

• Analyze marketing and ecommerce data sets to identify trends and unique insights that optimize the Performance Marketing and Web programs
• Design and analyze lift-based/incrementality experiments across Performance Marketing channels (Facebook, Search, YouTube, OTT, etc.)
• Create and maintain dashboards and visualizations using Looker and other tools to provide key insights to the Growth team
• Build statistical models that produce revenue projections and ad spend allocation
• Assist in managing our data warehouse; building and maintaining data pipelines, data models and automating workflows
• Utilize data to deepen Eight Sleep’s understanding of user acquisition and improve performance at the portfolio and channel level
• Act as a key driver in building and improving Eight Sleep’s marketing attribution modeling