Senior UX/UI Designer (Marketing-Focused)

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Requirements:

• Expertise in creating compelling visual content with strong understanding of design principles, typography, and color theory. Proficient in Adobe Creative Suite and other design tools for producing high-quality graphics.
• Excel in creating scalable UI designs for desktop and mobile using Figma and Adobe Suite.
• Showcase advanced proficiency in web design, with a deep understanding of user interfaces, user experience principles, and the ability to create visually compelling and user-friendly websites.
• Skilled in systemic design for team-wide use, covering components, typography, colors, grids, and margins.
• Take ownership, solve problems independently, and commit to project success.
• Effective in team and client communication, presenting research and design concepts.
• Strong portfolio that demonstrates a range of work in both print and digital.
• Experience with Figma and Adobe Illustrator, Photoshop is a plus!

Responsibilities:

• Designing marketing materials such as landing pages, social media graphics, email templates, and advertisements that align with the brand’s visual identity and marketing goals.
• Ensuring all designs maintain consistency with the brand’s guidelines and messaging across different platforms and channels.
• Developing visuals for marketing campaigns, including banners, promotional materials, and other assets to support marketing strategies and goals.
• Conduct thorough user research to understand user needs, behaviors, and preferences.
• Develop information architecture and user flows to create intuitive and effective user experiences.
• Plan and conduct usability testing sessions to gather feedback on designs and identify areas for improvement.
• Ensure designs are accessible to users with diverse abilities and needs.
• Design visually appealing and user-friendly interfaces that align with brand guidelines.
• Produce detailed visual and interaction assets to streamline the development team's implementation of designs. This includes creating comprehensive style guides, defining precise variables, and providing other essential documentation for seamless implementation.
• Create design systems to ensure design consistency across all platforms, devices, and user touchpoints.
• Prepare and deliver comprehensive design handoffs to engineering teams, including detailed specifications and design systems.
• Stay up-to-date with industry design trends and technologies to create innovative and effective products.
• Work closely with cross-functional teams, including developers, product managers, and other stakeholders.
• Drive collaborative client interactions to elevate designs beyond expectations.
• Receiving and incorporating feedback from stakeholders to refine and improve designs.
• Managing multiple design projects simultaneously, adhering to deadlines, and ensuring high-quality deliverables.
• Strategic thinking to align design efforts with overall business goals.
• Decision-making skills to resolve design conflicts and make informed choices.